{"id":5323,"date":"2014-06-07T09:28:07","date_gmt":"2014-06-07T07:28:07","guid":{"rendered":"http:\/\/pregonero.de\/?p=5323"},"modified":"2020-06-17T18:30:37","modified_gmt":"2020-06-17T16:30:37","slug":"glocalisation","status":"publish","type":"post","link":"http:\/\/pregonero.de\/?p=5323","title":{"rendered":"Glocalisation"},"content":{"rendered":"<p>This term &#8211; a blend of globasation and localisation &#8211; describes the way in which practices that spread around the world will be &#8220;nativised&#8221; by local cultures. Multinational corporations take local practices and preferences into consideration. McDonald&#8217;s, for example, uses Asterix instead of Ronald McDonald in its advertising campaign in France. Imported cultural trends get adopted in a modified form by the local populations, resulting in phenomena like Korean hip-hop or Japanese R&amp;B. The flow is not always only in one direction. US comic-book culture, for example, had a strong influence on post-war Japanese culture, this was then transferred into an indigenous Japanese art form, manga, which in turn has been exported back to the US. (Seargeant, Philip: &#8220;English and linguistic globalisation&#8221;, in:\u00a0Seargeant, Philip &amp; Swann, Joan (ed.):\u00a0<em>English in the World. History, Diversity, Change<\/em>. Abingdon: Routledge, 2012: 179-80)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This term &#8211; a blend of globasation and localisation &#8211; describes the way in which practices that spread around the world will be &#8220;nativised&#8221; by local cultures. Multinational corporations take local practices and preferences into consideration. McDonald&#8217;s, for example, uses &hellip; <a href=\"http:\/\/pregonero.de\/?p=5323\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[647],"tags":[176,1927,265,1929,1928],"_links":{"self":[{"href":"http:\/\/pregonero.de\/index.php?rest_route=\/wp\/v2\/posts\/5323"}],"collection":[{"href":"http:\/\/pregonero.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pregonero.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pregonero.de\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/pregonero.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5323"}],"version-history":[{"count":5,"href":"http:\/\/pregonero.de\/index.php?rest_route=\/wp\/v2\/posts\/5323\/revisions"}],"predecessor-version":[{"id":5327,"href":"http:\/\/pregonero.de\/index.php?rest_route=\/wp\/v2\/posts\/5323\/revisions\/5327"}],"wp:attachment":[{"href":"http:\/\/pregonero.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pregonero.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5323"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pregonero.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}