Shopping at Emerson

A few years ago, when internet shopping first emerged, a student told me that he bought his books at a company called Emerson. When the student had left the office, I tried the internet address, but it did not work. I forgot all about it and continued to buy my books at the Trier bookshops – not always a pleasant experience. Later, when internet shopping had become much more common, I started buying my own books at Amazon. Still later, I suddenly realised that that was what the student had told me. He had never spoken about Emerson, but about Amazon – and pronounced it “the German way”.